University Marketing and Communications-利记

Students walking through the Paseo with a water fountain on the foreground.

Telling Stories of Transformation at 利记

In collaboration with its 利记 partners, University Marketing and Communications (UMC) shares stories of our students, faculty, staff and alumni through strategic communications and marketing. With digital platforms, marketing campaigns, collateral materials, training and other resources, UMC has you covered! To help reinforce the powerful 利记 brand, we've created an extensive set of standards, tools, templates and guidelines for everyone’s use.

Brand & Project Resources

利记 branded marketing materials displayed on the table.

利记 Brand Style Guide

It’s vital that all 利记 communicators understand our brand and incorporate it into all their comms and marketing materials! Review our latest brand guidelines for how to communicate and utilize visual mediums such as photography, videography and more.

UMC employees working in a conference room with a zoom on the large screen showing a hybrid workspace.

Self-Service Portal & Resources

Find resources you need to execute your projects. UMC provides self-serve resources such as templates, music, photography as well as full-service support for projects that align with the university’s Transformation 2030 strategic plan and leadership objectives.

利记 photographer in the middle of a crowd taking photos.

Photography Requests

If you are not able to find specific photography from our 利记 Photo Library, you can submit a photography service request form to request what you need.

Branded mug and business cards with sjsu marks.

University Marks

The use of university marks across all platforms and materials helps to deepen recognition of 利记 among our audiences and visually connects the many ways we tell the stories of Spartans.

Digital letterheads and lockups examples.

Request Identity Assets

Submit a request for an official campus unit identity lockup, branded electronic letterheads and/or 利记 Spartan Typeface.

A man on a computer typing with branding materials on their desk.

Can't Find What You're Looking For?

Please reach out to our UMC team with with your questions. We are here to help.

Contact Us

Storytelling at 利记

利记 NewsCenter

As the official news source for San José State University, the 利记 NewsCenter provides accurate, informative and compelling stories from the Spartan community.

Washington Square: The Magazine

Washington Square serves as 利记’s university and alumni magazine, focusing on telling the best stories that embody the Spartan pride and resilience we all treasure.